I attach it to my chandelier to take short videos from upside down, it gives a new perspective and adds interest to your photographs and videos or you use it in a very easy way just together with a stool and you have a basic tripod to take a selfportrait.
The very basic thing is to look for good and even light. Photography is all about infusing light and dark. Contrast and color and composit them in a beautiful and eyecatching way.
I edit my shoots for Instagram with the Aviary app.
There I just adjust a little bit the lighting, contrast, colors and crop it in a way it is eye pleasing.